Work Experience
Senior Content Designer | Aug 2024 - Present
Messenger
Documented and escalated a $6.75B ADA non-compliance risk that put Messenger at risk of removal from the App Store; partnered with Legal, AX specialists, and cross-company stakeholders to overhaul Meta’s code review system and enforce accessibility standards.
Developed and executed content strategy for Meta Monetization products, improving ad-related interfaces and dashboards across Business Suite, Facebook, Messenger, Instagram, and WhatsApp to drive advertiser engagement and campaign usability.
Led content development for Calling, including terminology audits, A/B testing, and refining copy for seamless user-business interactions.
Supported the universal content design committee to ensure high standards for terminology, accessibility, localization, and testing.
Advocated for data-driven content priorities in product roadmaps, balancing user needs and business objectives for impactful experiences.
Content Strategist V | Feb 2024 - Sept 2024
Strategize, craft, refine, test, and enhance interface language on WhatsApp Core Messaging for 2 billion active users.
Ensure consistent quality for terminology, testing, research, i18n, accessibility, and localization.
Optimize content and collaborate with cross-functional partners such as researchers, designers, engineers and project managers for seamless integration.
UX Writer II | Nov 2022 - May 2023
Plan, write, edit, test, and improve interface language on Google Shopping and Merchant platforms
Wrote naming brief and redesigned the Google Shopping verified badge with 3.5 billion daily search impressions.
Collaborate with researchers, engineers, interaction, motion, visual, and conversation designers to build shipping and returns user flows for 1.2 million merchants.
Write UX content guides for cross-functional partners and strategized with i18n team for European translations.
UX Content Designer | Jan 2022 - Nov 2022
Meta
Plan, write, edit, test and improve interface language, product education materials, product names, and navigational nomenclature.
Redesigned post-application email copy that reaches 2 million users per year.
Collaborate with product designers, UX researchers, data scientists, product managers, product marketers, engineers, compliance, and legal partners.
UX Content Designer | Sep 2021 - Jan 2022
Wells Fargo
Strategize user-centered design process by establishing personas, managing task analysis, task flows, content audits, content strategies, and conducting user testing.
Own and maintain standards and guidelines to help improve content as well as moderate working sessions.
Present the entire experience to large groups or senior leaders to increase users’ understanding of materials.
Collaborate with Designers, Program Managers, and Researchers on multi-device experiences for Wells Fargo Digital Banking experience.
Partner with Product Managers, Project Managers, Developers, Business Analysts, legal/compliance, and more.
UX Content Strategist| Mar - Apr 2021
BMO Financial Group
Research, strategize and create original content for the Online Banking experience redesign.
Facilitate discussion with stakeholders such as business analysts, product owners, developers, designers, quality assurance engineers, legal, and marketing.
Proactively audits existing copy within the product and identifies opportunities for improvement.
Writes compelling copy for interactive banking products such alerts, messages, error messaging, in-product help, and web content.
Digital Content Lead (UX/UI) | Aug 2019 - Mar 2021
Horizn Studios Inc.
Manage a team of UX writers and designers to produce 300 pieces of content modules per month.
Oversee content production on 33 global banking clients including Wells Fargo, Bank of America, HSBC, and US Bank.
Led a Wells Fargo digital project that reached 26 million users.
Work cross-functionally with developers and product managers to reach novel solutions for product enhancements.
Founder and Lead Organizer | 2016 - 2019
Phase Shift
Founder of a non-profit start up dedicated to providing youth of the GTA a stage to share powerful messages with the community on topics such as autism awareness, global environment, career development, self-help, music and political culture.
Successfully led a team of 20 teammates to conduct research, organize a business model, conduct financial plans, build full stack website, interview speakers and performers, market events and gain media attention of 1.2k organic audience views during live event.
Successfully raised funds through marketing for Trillium Health Partner Foundation.
Events Coordinator | 2018 - 2019
Queen’s University Departmental Student Council
Planned and organized events ranging from seminars, book sales, academic writing workshops, and meetings with invited speakers to larger socials such as the end of the year Gala.
Coordinated seamless logistics including all scheduling, bookings, and marketing materials.
Assisted with on-site support during the events to ensure everything runs smoothly.
Advancement Research Assistant | 2017 - 2019
Queen’s Engineering Dean’s Office
Analyzed and interpreted research data for Major and Annual Giving Portfolios.
Developed strategic planning through prospect research with advancement team to examine key stakeholders, donor relations, and alumni engagement.
Ensured strategic communications and donor relations are error-free, timely, and of high-quality to maintain the University’s brand and visual identity standards.
International Mentor | 2018 - 2019
Arts and Science Undergraduate Society Exchange Buddies
Provided support/guidance to groups of international students in peer mentorship program.
Organized weekly individual check in sessions with mentees to encourage them to meet personal goals for their first year in Canada.
Assisted mentees in times of academic and/or emotional difficulty by connecting them to the appropriate resources and by serving as a personal guide from Academic writing centres to restaurants.
Private Tutor | 2015 - 2018
English and Math Tutor for a child with Autism
Motivated a child with Autism to engage intellectually and emotionally with Mathematics and English Literature.
Required ingenuity in keeping the student engaged as well as on-going patience to skillfully draw the best from the child.
Economics and Design Member | 2016 - 2017
Queen’s Economic Affair Society
Successfully implemented creative ideas and designed presentations to solve current and past economic dilemmas.
Developed a group of peers who engaged in a collaborative environment and apply theory to the real world.
Education
Bachelor of Arts (Honours)
English Literature and Psychology
Queen’s University, Canada | 2015-2019
Judgement and Decision Making
System 1 & System 2 Neuroscience
Sensation and Perception
International Exchange
Durham University, UK | 2017-2018
Social & Development Psychology
Graphic Novel: History & Trauma
Modern Literature
Equitable Language Certificate for Equity, Gender & Leadership
UC Berkeley, California | 2022
Language for equity and inclusion
Mitigating bias in artificial intelligence
Gender diversity trainings
Academic
Research Publication | 2019
Supervised by Dr. Petra Fachinger
Li, Gloria. “Creating Hybrid Identity: The Function of Epigraphs in The Wondrous Woo.” Annual Undergraduate Research Conference, Queen’s University, Kingston, ON, 2019.
Investigated the function of epigraphs and allusions to traditional customs, classics and oral legends of Canadian ethnic minorities.
Analyzed the cultural phenomena of hybrid identities in Canadian young adult novels.
Storytelling and narrative experience in analyzing cultural identities.
Awards
Doug & Nancy McFadden International Exchange Award
Awarded on high academic achievement for exchange students
British Universities Transatlantic Exchange Association Award
Won the BUTEX competition for international poster design
Queen’s Entrance Scholarship
A merit-based scholarship awarded by Queen’s University
Qualifications
Fluency in Mandarin; elementary proficiency in French, Spanish and German
Fluent in Sketch, Adobe Photoshop CC, Illustrator CC and InDesign CC