Work Experience

Content Strategist V| Feb 2024 - Present

WhatsApp

  • Strategize, craft, refine, test, and enhance interface language on WhatsApp Core Messaging for 2 billion active users.

  • Ensure consistent quality for terminology, testing, research, i18n, accessibility, and localization.

  • Optimize content and collaborate with cross-functional partners such as researchers, designers, engineers and project managers for seamless integration.


UX Writer II| Nov 2022 - May 2023

Google

  • Plan, write, edit, test, and improve interface language on Google Shopping and Merchant platforms

  • Wrote naming brief and redesigned the Google Shopping verified badge with 3.5 billion daily search impressions.

  • Collaborate with researchers, engineers, interaction, motion, visual, and conversation designers to build shipping and returns user flows for 1.2 million merchants.

  • Write UX content guides for cross-functional partners and strategized with i18n team for European translations.


UX Content Designer| Jan 2022 - Nov 2022

Meta

  • Plan, write, edit, test and improve interface language, product education materials, product names, and navigational nomenclature.

  • Redesigned post-application email copy that reaches 2 million users per year.

  • Collaborate with product designers, UX researchers, data scientists, product managers, product marketers, engineers, compliance, and legal partners.


UX Content Designer| Sep 2021 - Jan 2022

Wells Fargo

  • Strategize user-centered design process by establishing personas, managing task analysis, task flows, content audits, content strategies, and conducting user testing.

  • Own and maintain standards and guidelines to help improve content as well as moderate working sessions.

  • Present the entire experience to large groups or senior leaders to increase users’ understanding of materials.

  • Collaborate with Designers, Program Managers, and Researchers on multi-device experiences for Wells Fargo Digital Banking experience.

  • Partner with Product Managers, Project Managers, Developers, Business Analysts, legal/compliance, and more.

 
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UX Content Strategist| Mar - Apr 2021

BMO Financial Group

  • Research, strategize and create original content for the Online Banking experience redesign.

  • Facilitate discussion with stakeholders such as business analysts, product owners, developers, designers, quality assurance engineers, legal, and marketing.

  • Proactively audits existing copy within the product and identifies opportunities for improvement.

  • Writes compelling copy for interactive banking products such alerts, messages, error messaging, in-product help, and web content.

 

Digital Content Lead (UX/UI) | Aug 2019 - Mar 2021

Horizn Studios Inc.

  • Manage a team of UX writers and designers to produce 300 pieces of content modules per month.

  • Oversee content production on 33 global banking clients including Wells Fargo, Bank of America, HSBC, and US Bank.

  • Led a Wells Fargo digital project that reached 26 million users.

  • Work cross-functionally with developers and product managers to reach novel solutions for product enhancements.

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Founder and Lead Organizer | 2016 - 2019

Phase Shift

  • Founder of a non-profit start up dedicated to providing youth of the GTA a stage to share powerful messages with the community on topics such as autism awareness, global environment, career development, self-help, music and political culture.

  • Successfully led a team of 20 teammates to conduct research, organize a business model, conduct financial plans, build full stack website, interview speakers and performers, market events and gain media attention of 1.2k organic audience views during live event.

  • Successfully raised funds through marketing for Trillium Health Partner Foundation.

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Events Coordinator | 2018 - 2019

Queen’s University Departmental Student Council

  • Planned and organized events ranging from seminars, book sales, academic writing workshops, and meetings with invited speakers to larger socials such as the end of the year Gala.

  • Coordinated seamless logistics including all scheduling, bookings, and marketing materials.

  • Assisted with on-site support during the events to ensure everything runs smoothly.

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Advancement Research Assistant | 2017 - 2019

Queen’s Engineering Dean’s Office

  • Analyzed and interpreted research data for Major and Annual Giving Portfolios.

  • Developed strategic planning through prospect research with advancement team to examine key stakeholders, donor relations, and alumni engagement.

  • Ensured strategic communications and donor relations are error-free, timely, and of high-quality to maintain the University’s brand and visual identity standards.

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International Mentor | 2018 - 2019

Arts and Science Undergraduate Society Exchange Buddies

  • Provided support/guidance to groups of international students in peer mentorship program.

  • Organized weekly individual check in sessions with mentees to encourage them to meet personal goals for their first year in Canada.

  • Assisted mentees in times of academic and/or emotional difficulty by connecting them to the appropriate resources and by serving as a personal guide from Academic writing centres to restaurants.

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Private Tutor | 2015 - 2018

English and Math Tutor for a child with Autism

  • Motivated a child with Autism to engage intellectually and emotionally with Mathematics and English Literature.

  • Required ingenuity in keeping the student engaged as well as on-going patience to skillfully draw the best from the child.

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Economics and Design Member | 2016 - 2017

Queen’s Economic Affair Society

  • Successfully implemented creative ideas and designed presentations to solve current and past economic dilemmas.

  • Developed a group of peers who engaged in a collaborative environment and apply theory to the real world.


Education

 
 
 
 

Bachelor of Arts (Honours)
English Literature and Psychology
Queen’s University, Canada | 2015-2019

  • Judgement and Decision Making

  • System 1 & System 2 Neuroscience

  • Sensation and Perception

International Exchange
Durham University, UK | 2017-2018

  • Social & Development Psychology

  • Graphic Novel: History & Trauma

  • Modern Literature

Equitable Language Certificate for Equity, Gender & Leadership
UC Berkeley, California | 2022

  • Language for equity and inclusion

  • Mitigating bias in artificial intelligence

  • Gender diversity trainings

 

Academic

Research Publication | 2019

Supervised by Dr. Petra Fachinger

Li, Gloria. “Creating Hybrid Identity: The Function of Epigraphs in The Wondrous Woo.Annual Undergraduate Research Conference, Queen’s University, Kingston, ON, 2019.

  • Investigated the function of epigraphs and allusions to traditional customs, classics and oral legends of Canadian ethnic minorities.

  • Analyzed the cultural phenomena of hybrid identities in Canadian young adult novels.

  • Storytelling and narrative experience in analyzing cultural identities.


Awards

Doug & Nancy McFadden International Exchange Award

Awarded on high academic achievement for exchange students

British Universities Transatlantic Exchange Association Award

Won the BUTEX competition for international poster design

Queen’s Entrance Scholarship

A merit-based scholarship awarded by Queen’s University

Qualifications

  • Fluency in Mandarin; elementary proficiency in French, Spanish and German

  • Fluent in Sketch, Adobe Photoshop CC, Illustrator CC and InDesign CC